Jul 19 2009
Niche Marketing Strategy
- 1 Comment
>Choosing A Niche…
All successful niche marketing begins with research. Your goal is to choose a profitable niche. How?
- Competition. Look for a niche with competition. Where you find competition, there is profit potential. Analyze your competition using free online tools ( i.e. Google’s Adwords Keyword Tool, SpyFu, SEM Rush, SEO Quake, PPC Web Spy, Secret Page Spy)
- Keyword. Look for 3-4 keyword strings that have a minimum of 300-400 searches per month. Browse Google to see how many competitors are running Adwords campaigns. (minimum 6) See what keywords your competition is ranking for nd spending money for…
- Emotional Connection. Are people emotionally connected to this niche market (i.e. pets, golf, Jimmy Choo handbags, etc.)
- Remember, people buy on emotion and justify with facts!
Now what?
See what keywords your competition is ranking for and spending money for with PPC. Jack their keywords, pick low-hanging fruit (i.e. long-tail keywords)
Write articles 4-8 using buying keywords ( how to, easy ways to, X ways to, review of, bonus, etc.)
Use Clickbank, Paydotcom for example to find products to monetize your niche.
Choose 3-5 products paying attention to keywords.
Test, rinse and repeat.
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